You want your business to go global and have sky-rocketing sales. The only thing to do is to enter e-commerce. By entering this community, your online store can cater to a wider audience. You can also cater to customers with round-the-clock service. But to explore e-commerce, the first thing you must do is build an E-commerce website. For this, you can use a robust e-commerce platform like Shopify or Wix. There are a zillion other platforms available. Let us focus on Shopify and Wix in this blog. And the ongoing debate is  Shopify Vs Wix-  Which  e-commerce website builder market to use to create your online store?

Shopify- Founded in 2004, and based in Ottawa, Canada, Shopify rules the roost. By helping 700,000 merchants to go online, Shopify has garnered a revenue of $1.5 billion to date. Right from its start, Shopify catered exclusively to e-commerce with its professional set-up.

Wix- Launched in 2006, Wix aims at building content-based websites. It caters to bloggers, photographers, advertisers and newscasters. Although it has 154 million users, only 332,000 of them use it for e-commerce.

Shopify is more capable of handling vast online stores with several product categories and store items. Wix  can manage only small online stores.

Should we use E-commerce leader Shopify or should we go for the user friendly drag-and-drop wizard Wix? Let us take a look.

Table of Contents

Section 1 - Which has more Ease of Use-Shopify or Wix?

Section 2 - Which has more tools to build e-commerce websites?

Section 3 - How to manage content on Shopify and Wix?

Section 4 - Which is more Customizable-Wix or Shopify?

Section 5 - What are the types of products that can be integrated with Shopify and Wix?

Section 6 - How best can you present your products on Wix and Shopify?

Section 7 - Is Inventory Management easy on Shopify and Wix?

Section 8 - Which Payment Gateways do Wix and Shopify support?

Section 9 - Abandoned cart Recovery in Shopify and Wix?

Section 10 - How do Shopify and Wix help with tax calculations and settings?

Section 11 - How about shipping on Shopify or Wix?

Section 12 - Do Shopify and Wix support dropshipping?

Section 13 - How well do Shopify and Wix support mobile apps?

Section 14 - Do Wix and Shopify support POS functions?

Section 15 - How are the app stores on Wix and Shopify?

Section 16 - How are the marketing features in Shopify and Wix?

Section 17 - Connecting to social media through Wix or Shopify

Section 18 - How to run email campaigns on Wix or Shopify?

Section 19 - Blogging with Shopify and Wix

Section 20 - How is SEO on Wix and Shopify?

Section 21 - Which sites load faster- Shopify or Wix?

Section 22 - Analytics and reporting

Section 23 - Which platform is multilingual -Shopify or Wix?

Section 24 - What about multi- currency selling on Shopify and Wix?

Section 25 - Is selling digital products easy on Wix and Shopify?

Section 26 - How is the service support on Shopify and Wix?

Section 27 - What is the pricing for Shopify and Wix?

Section 28 - Transaction fees and credit card rates on Wix and Shopify

Section 29 - Shopify Vs Wix comparison table

Section 30 - The final verdict on Shopify and Wix

Which has more Ease of Use-Shopify or Wix?

As a beginner, you would be naturally worried about whether the e-commerce website builder is easy to use. When it comes to ease- of- use, Wix is the clear winner. Wix has an easy drag- and drop- interface. You can easily add product categories and products at the blink of an eye. On the other hand, Shopify asks you to fill up certain forms and uses this data to build your e-commerce website. However, you can customize your website by using its dashboard. Everything from the colours and fonts to the themes can be altered here. To alter the functionality of the website, you must access the HTML and CSS aspects of the themes. This is what makes Shopify more efficient and apt for e-commerce.

Wix is more user-friendly. Shopify is more dependable/robust & professional.

Which has more tools to build e-commerce websites?

As an amateur trying a hand at e-com website building, you would no doubt want some options for the same. Well, Wix gives you just that.  You can build your e-com website in 3 different ways on Wix.

  1. Wix Editor- Most beginners find Wix Editor the ideal option to build websites. This helps you choose a theme from templates, design the website structure and fill content.
  2. Wix ADI- Build your interactive website with Artificial Design Intelligence. This ADI website is complete with videos and images. Wix uses your answers to its questions to fill the content. In addition, it gets information about you from the web to build your site.
  3. Wix Corvid- With this tool, you can improve the performance and control of your website. But you must know a bit of coding to do that.

On the other hand, Shopify has created this incredible open-source template language in Ruby. Called “Liquid”, this language allows you to apply the theme to several templates without prior knowledge of the online storefront. This helps you to customize the templates faster and with more reliability. Since 2006, Liquid has been in use for almost everything like content management to building immersive e-commerce templates.

Wix has many interfaces to build websites. Shopify has its own template languages/ engine-Liquid.

How to manage content on Shopify and Wix?

When it comes to managing content on Shopify or Wix, you would want entering and editing content to be easy for you. Isn’t it so?

Wix has a front-end interface which means that you can view your edits upfront as you do them. Its drag- and- drop facility makes creating and editing websites a child's play.

Shopify uses a text on-screen WYSIWYG(What You See Is What You Get) editor. You have to add content ? and then preview and publish.  The same is the case for any edits. Though it lacks flexibility in managing content, the website layout appears more coherent.

In Wix, content can be managed on-screen. In Shopify, it is managed at the backend.

Which is more Customizable-Wix or Shopify?

Creating an e-commerce website is one thing. Building a website that is exclusively tailor-made for your business is another. What you are looking for here is ways to customize the website to your specific needs.

Shopify has over 100 templates catering to different business segments. But some are priced at over $180. But for the flawless results you get, this is a small price to pay. Shopify is guaranteed to deliver the best results for online store building.

Illustrating ready made e-commerce theme on Shopify

With its new “Liquid” template engine, you can do wonders. Liquid helps you create powerful e-commerce templates with an immersive experience. What’s more, this language tool is open-source. More the merrier, isn’t it?

Wix has nearly 500 templates with e-commerce tools built-in. With the Corvid editor, complete customization is possible even right down to page scrolling.

Wix offers many free templates. Shopify's templates are  slightly priced higher but worth it for the excellent results you get.

What are the types of products that can be integrated with Shopify and Wix?

After designing the website framework, you need to add product categories. Can all types of products from physical to digital be integrated on Shopify and Wix? Yes, except for some major differences between both.

On Wix e-commerce site, you can sell both physical products like clothes or furniture,  as well as digital products like audio, video or images from 50MB to 1GB directly. But if you want to sell services on Wix like Yoga classes, you have to sync your store site with an app called Wix  Bookings. Similarly, there is a Wix Events app for helping you sell event tickets or Wix hotels app for selling hotel reservations.

On the other hand, Shopify  allows you to sell both physical products and services directly. Shopify allows you to sell services like appointments, memberships, consultations, classes and tutorials by adding them as products. But if you want to sell digital products, you have to integrate your Shopify store with an app like Digital Downloads, Sendowl, FetchApp, etc

On Wix, you can sell digital products directly but services only using an app. On Shopify, services are sold as products but digital products need third-party integration.

How best can you present your products on Wix and Shopify?

Now that you have added the product categories, how are you going to present your products? As simple text and images? Or powerful eye-catching videos? Do Wix and Shopify have these facilities?

Wix has in-built zoom and video functions. Although Shopify can host unlimited products, it needs apps to be installed for video and zooming. So when it comes to product presentation, Wix scores with its video feature.

Another exciting feature of Wix is its checkout customization tool. This tool introduced in 2018 helps you promote your brand by customizing the checkout page. Wix has in-built video, zoom and checkout customization. But this is useful only for basic purposes.

On the other hand, Shopify uses apps like Videofy to include videos to engage users better. In fact, Shopify AR helps you use 3D modelling to offer immersive experiences to the user. This Augmented Reality App combines with the 3D Warehouse app to allow users to have a better idea of the size, detail and scale of the product.

To present your products, Shopify is the best with Video, 3D and AR support.

Is Inventory Management easy on Shopify and Wix?

Loading items onto the website is not enough. What is needed is monitoring of stock and inventory? Using Shopify or Wix, one can load single or multiple products.On one hand, Shopify has more advanced stock management tools needed to manage big online stores. Right from handling inventory to offering discounts and gift cards, everything can be managed on one dashboard.  But looking at their inventory management, one can see that Wix is ideal to handle the sites of small online stores. This is because for orders above 300 items, inventory has to be updated manually which makes it very tedious.

Wix is ideal to handle the inventory of small online stores. Shopify is the best for big stores.

Which Payment Gateways do Wix and Shopify support?

To accept payments on your site,  you need Payment Gateways.

Shopify has Shopify payments and Wix has Wix payments for this purpose. But these in-built gateways are not supported in many countries. So, a third -party gateway is often used for transactions.

Shopify supports 100 payment gateways like Paypal, PayMill,  Stripe,, etc. But it does not support Square. It also charges transaction fees while using these 3rd party gateways.

Wix supports only 25  payment gateways like Paypal, Square, etc. But it does NOT charge any transaction fees.

Shopify offers more payment gateways but charges a transaction fee. Wix has fewer gateways with no transaction fee.

Abandoned cart Recovery in Shopify and Wix?

Research studies reveal that abandoned cart recovery can increase your sales by 25%. So, why miss out?

Shopify has the inbuilt capacity to retrieve items from an abandoned cart. But a Wix store can only retrieve cart items using a third-party app.

In the aspect of Abandoned cart recovery Shopify beats Wix hands-down.

How do Shopify and Wix help with tax calculations and settings?

Shopify can control your tax settings better. You can even get it to calculate your tax and choose whether it must be included in the product price.

Wix users need another app to do their tax calculations. But it does allow enabling and disabling of taxes in the product price.

Shopify has better control than Wix on tax calculations and settings.

How about shipping on Shopify or Wix?

You may have a great online store and a bunch of great products. Your products might be low-priced and your store may have great features. But all this does not guarantee consistent sales. What matters is the delivery experience. And this depends a lot on shipping.

84% of the customers declare that they will not return to the site if they have a negative delivery experience. Delayed and poor shipping can eat away at your customer base and brand loyalty.

When it comes to product delivery, shipping is what counts first and in this, Shopify goes all the way. It enables free shipping, global shipping, and syncs well with prominent shipping providers.

Wix loses out here as it needs an app for integrating global payments and does not offer printable shipping labels like Shopify.

Shipping is better organized on Shopify compared to Wix.

Do Shopify and Wix support dropshipping?

Dropshipping is a much sought-after business these days. It is a no-sweat type of business where the retailer does not need to stock his goods. He routes the orders directly to the manufacturer or wholesaler and the shipping is done directly by them. the difference in cost and selling pricing goes into his pocket as profit.

If you are interested in running a dropshipping business, Shopify is perfect for you. It is user--friendly and multi-functional. It uses many dropshipping apps like Oberlo, Printful and Sprocket to help you liaise with vendors and merchants. It allows you to connect with suppliers across the globe.

Wix too permits dropshipping but supports a limited number of apps like Printful, Printify and Modalyst.

Dropshipping is more efficient but expensive on Shopify. On Wix, its scope is limited.

How well do Shopify and Wix support mobile apps?

You want your e-commerce website to be accessed anywhere and everywhere. To do this, you need to add your online store to a mobile app.

Wix Mobile App allows you just that easily. But Shopify has some better options like Shopify app and Shopify POS. The Shopify POS app is for those who use a physical location as their Point-of-Sale but make the payment online.

When it comes to Mobile Apps, Wix Mobile app is more user-friendly and content-oriented. It allows you to make site edits like adding images, creating blogs or scheduling events on your store site. But Shopify deals strictly with e-commerce and does not allow this kind of content edits on your site.

Do Wix and Shopify support POS functions?

You might want to sell products both at a physical outlet and an online store. then, you have to sync their inventory and accept mobile or online payments. This POS functionality is available on both Shopify and Wix. Shopify's POS has better integration as it has POS support, hardware and reporting. To use POS on Wix, we need to use an extra app called Square and payment is made on Stripe.

Shopify POS

Shopify's POS is global while Wix POS is only for the U.S.

How are the app stores on Wix and Shopify?

To increase the performance of your online store, you must integrate it with apps.

Shopify's apps can allow you to do a lot. Like adding product reviews or customer's wish list or converting currency. Shopify supports most prominent e-commerce apps except a few like Mailchimp. Wix's App integrations are limited. It does not connect with Xero, Hubspot or Aweber.

Shopify has a mind-boggling number of apps. As of 2020, it claimed that it had 2,400 apps on its App store. In 2019, the official statistics showed that its apps crossed 25.8 million installations.  Also, 80% of its merchants were using 3rd party apps.

Shopify has dedicated e-commerce apps on its stores. It also supports more third-party apps than Wix.

How are the marketing features in Shopify and Wix?

Marketing is the mind-and-money game if you want to boost your online store. Wix makes this really easy for you  with its app Ascend. Yes, with Wix Ascend, you can manage all your marketing campaigns from one dashboard. Shopify needs 3rd-party apps to do its marketing.

Wix has only Ascend to help it in marketing but Shopify has many native apps like Omnisend, Product Upsell, Back in Stock, etc.

Connecting to social media through Wix or Shopify

Most people search for products on different marketplaces or through social media. And you need to link your online store to them. Shopify allows you to connect with social media sites like Facebook or Instagram. You can also connect to other marketplaces like Amazon, Etsy or eBay.

When it comes to multi-channel integration, Shopify scores.

How to run email campaigns on Wix or Shopify?

Wix allows you to run 3 email campaigns freely. But for more, you must subscribe to Wix Ascend.

With Shopify, you can run basic email campaigns from their Admin Page. If you want extra features, you must use 3rd party apps like Omnisend or Privy or its own in-built tool.

Yes, Shopify has now launched a new email marketing tool. Called Shopify Email, this tool allows you to manage Email Marketing within native Shopify itself. You can now create and run your email marketing campaigns with ease. All your logo, product and store details are stored in a template within Shopify Email. It has hundreds of templates for newsletters, sales, marketing, product mailers etc. All you have to do is edit and customize the template and use it. It gets automatically saved for future use.

With Shopify Email, linking your email to your Shopify domain does not require any setup either. You can import your customer list here and send emails to selected customers for targeted marketing.  All your email campaigns are linked to your domain to maintain brand loyalty.

Shopify Email has Campaign analytics that measure the success of your email campaigns. It tracks email open and click-through rates. It also keeps tabs on the number of products added to the cart and purchased.

Shopify Email is Shopify in-house marketing app launched in 2018. It can now run ads on advertising platforms like Google, Facebook, Snapchat, Microsoft etc. It has 24x7 support and a Help Center to aid you in email marketing.

Shopify Email is free till October 1, 2020. From then on, you can send 2500 free emails per month. If your emails cross 2500, they charge you $1 USD for 1000 emails sent.

If you want to make the most of Email marketing for your online store, go Shopify.

Blogging with Shopify and Wix

To generate demand for your products, you have to improve the visibility of your online store.

Shopify allows you to add and manage blogs from its admin area. You can use Liquid to customize the blog templates. You can run many blogs on one Shopify site. This helps you to keep the content separate and distinct.

Shopify understands your blogging needs well. It has excellent content management facilities. It allows you to organize your content by scheduling your blog posts. It allows you to enable or disable comments or even moderate them. It enables you to add tags, social media buttons and widgets to your blogs. It even allows excerpts from other blogs to be inserted into your posts.

Content promotion is great on Shopify. It helps you promote your blog by featuring it on your home page. In addition, it creates an automatic RSS feed for your  blogs. This enables customers to subscribe to it. You also receive notifications when this occurs.

Blogs are of no use if they are not SEO-optimized. But Shopify does not allow you to take any chances here. By design, it rigs up our blogs with SEO. It does this by using its blogging tool. Inside a blog post, you will find a section underneath the textbox called  the "Search Engine Listing Preview". Here you will see a preview of all the Google Search Engine seeks from your blog. You have a Page title, Meta description and URL that are auto-generated. You can edit the Page title and Meta description here to optimize your SEO. Using the right keywords and actionable phrases can help you boost your blog's ranking.

From the Shopify e-commerce store, you can download apps to increase your blog's performance. There are comment-sharing apps like Disqus to help you kick-off a discussion on your blog. AddThis is an app that helps you spread your blog around the web. You can share your blog to 300 social networks by using their media buttons. What more, you can even customize the icons to your taste.

In contrast, Wix helps you to blog online. But its features are more content-related and not specific to E-commerce.

For e-commerce blogging, Shopify is better.

How is SEO on Wix and Shopify?

Search Engine Optimization is vital for ranking your online store on top of the search results. Where SEO is concerned, Shopify leads. It shows up well on mobile searches. This is because Shopify has fully-responsive pages, unlike Wix.

This is a great master stroke from Shopify. The Google algorithm always prefers to rank responsive sites on top. And does mobile-first indexing as well. Shopify scores on both counts and emerges at the top.

What’s more, Shopify allows you to use AMP. Accelerated Mobile Pages or AMP helps to deliver content faster on mobile devices. This facility is not available on Wix.

AMP is a big boon to SEO users. It helps to load your sites faster and stay longer on them. All these get brownie-points on the search engines. This ranks your sites on top.

Although a paid-app is needed to use AMP, the fact remains that it exists on Shopify and not on Wix.

Wix may give cleaner and simpler URLs. while Shopify adds prefixes to them. But if your online store’s site has changed location, the person to help you is Shopify. It creates a 301 page redirect by default. This lets the search engine know that the page

has changed location. If this is not done, it will affect your search results in a bad way.In Wix, this redirecting is a big headache, as you have to do everything yourself.

Wix has a tool called Seo Wiz that helps you crack the nitty-gritties of SEO. it also gives you a list of long-tail and short-tail keyword suggestions. But with Shopify, everything is easily explained through tutorials.

On the whole, the aim of SEO is to get your online store site ranked at the top in the search results. And here, Shopify excels. This is because Google always goes mobile-first.

With its AMP, Shopify would help your website rank higher.

Which sites load faster- Shopify or Wix?

Now if you want to make sure your e-commerce store gets popular online, you must do another thing. And that is to increase its website loading speed.

GTMetrix is a tool that is used to assess a website’s speed and performance. We applied this GTMetrix test to both Wix and Shopify. And here are the results.

Shopify sites got an A on GTMEtrix with 92%. Wix lagged behind with a D at 65%.

Another tool used to check website loading rate is the Pingdom.

On a Pingdom test, Shopify came 85 and Wix 82.

To sum up, Shopify has a load time of 1-4 seconds while Wix was slow with a whopping 9 seconds.

Shopify sites load in almost a second but not WIX. So, with Shopify, your site loads within the blink of an eye!

Analytics and reporting

Shopify believes in doing everything to the fullest. Even in Analytics, this is true for Shopify. On its dashboard, you can have a Live View of the site's e-commerce analytics. All kinds of reports for Inventory, Behavior, Marketing, Sales. Profits, etc can be seen here.  In advanced plans even Customer Reports are available.

Let us look at this in detail.

Shopify has Acquisition reports where it shows how many visitors your ecom site has gained. This is calculated through their sessions which are grouped over time, location and referrer.

Behavior Reports help you understand the customer's nature from the website's cart analysis. Using this, you can create product bundles and adjust promotional pricing. You can also improve online and offline marketing and up-sell to the best target audience. You can even identify what search terms the customer uses to scan products in your store.

Customer Reports are available on Shopify, Advanced Shopify and Shopify Plus.  They give you a clear insight about your customers. With them ,you can know who are your one-time customers and repeat customers. You can see their average order and expected purchase value. With advanced Shopify and Shopify Plus, you can even identify who are the loyal customers and who are at risk.

Marketing Reports at Shopify help you understand what drives customers to your site and what converts them. In the Sales reports, you get information on customers based on some criteria. These criteria are time, product, channel, POS. you also get an idea of how the discounts and gift cards are working for sales. If you want details on the OS orders as per product, SKU or staff, you must take a look at Shopify's Retail Sales Reports. All these plans are available on plans like Basic Shopify and higher.

Using Shopify's editing and filtering features, you can get Custom reports tailor-made to your needs. But these are available only on advanced plans.

Each Shopify Report contains 1000 rows and can be exported as a spreadsheet. Impressive, isn't it?

Shopify's analytics and reporting dashboard

Shopify's Analytics are easy to access and robust. You can also add Google Analytics to your Shopify site for free. People often do this if they want their online store to be more data-driven at a lower cost. Instead of going in for advanced Shopify plans at a greater pricing, they make do with Shopify by adding Google Analytics for free. Whatever, the fact remains is that in the end, it is Shopify after all.

Store Analytics is available on Wix but only for certain parameters like order, revenue and conversion rate.

As you can see, Shopify offers exhaustive Analytics and Reporting to cater to large online stores.

Which platform is multilingual -Shopify or Wix?

If you want our online store to have a global presence your site has to be multilingual. For this, you have to build the site using multilingual templates that give you themes, ordering, invoices and delivery in the local languages. Next,  you have to make sure that your e-com site is featuring on top of the Google search in that language. For this your site should be searchable in that language. This is possible only when you have SEO and language-specific URLs .All these are possible only on Shopify which is strong on SEO, in any language.

Shopify offers a seamless flow from the Home to the landing page in the local languages. This is the factor required to retain the customers and get repeat business. Shopify suggests  several good multilingual practices for your ecom site. This begins by using a language button on the website. Next,  an automatic redirect option to the site in the preferred language within 30 seconds. Maintaining language consistency is most important; throughout the customer's site visit.  Communicating using emails in the local language is advisable for newsletters and notifications. Last of all, invoices  in the local language are a big plus to B2B and B2C customers.

If you opt for Shopify Plus, you can work in 3 languages and that too, with SEO. If you are a smart geek, you can still cut costs by using normal Shopify along with third- party apps. you can also go in for external multilingual themes from sites like Theme forest, EasyMart etc. These are really cheap, only about $20+ per month.

Apps like Langify, Weglot, Multilingo  are Shopify's best multi-language apps that give a native experience for the foreign user. Sufio is Shopify's first multi-lingual invoicing app. It enables invoicing in multiple currencies and adds country-specific tax.

On the other hand, let us take Wix. Wix might call itself multilingual.  But it is not SEO-friendly as it uses the same URL for all languages. This is of no use at all. A non-SEO linguistic facility is as good as none.

So, when it comes to Multilingual capability, Shopify wins.

What about multi- currency selling on Shopify and Wix?

If you want to really pack a punch in sales on a global scale, you must sell in many currencies. Buyers must be able to see the value of the product in their local currency. This makes the store more easily accessible to the customer.

Understanding this, Shopify allows payments in multiple currencies. This is built into its templates. If your currency is not found, use a multi-currency app.

Wix allows payments in different currencies. But the process is tough. You have to use a currency converter app to show the product price in other currency. worst of all, the customer cannot check out in his own currency And that really sucks!

Shopify is any day better than Wix if you want to sell in multi-currency.

Is selling digital products easy on Wix and Shopify?

Wix allows digital products. But in Shopify, you need to download its app called Digital downloads first. But Wix's advantage ends here. For selling digital software products, there are file size restrictions. Wix allows only a stingy 1GB. But Shopify is quite generous with 5 GB.

If you want to sell digital products in the European Union, you have to pay VAT-MOSS. VAT-MOSS is Value added Tax- Mini One Stop Shop. VAT is different for each country in the European union. Instead of paying VAT differently to every country, you pay a single VAT MOSS.

The best thing here is Shopify calculates this VAT-MOSS automatically when you sell digital in the EU. Wix does not do that.

These factors make Shopify the ideal choice for selling digital products.

How is the service support on Shopify and Wix?

As a beginner, you are bound to run into glitches with your e-com site. How do Shopify or Wix help you here?

Both Wix and Shopify offer support by email, phone and live chat.

Wix does not list any helpline numbers. You are asked to provide your number and they call you back. But Shopify leads here by offering helpline numbers for 7 countries.

In addition, Wix charges $7-12 per month extra if you want a priority response or VIP support.

What is the pricing for Shopify and Wix?

We have seen it all. Now for the deciding factor- the price to build your online store site on Shopify or Wix.

On the first look, Wix might seem cheaper. But if you delve deeper, you will find Shopify to be worth every penny you pay. Let us analyze.

Free plans

Wix offers a totally-free plan but with minimum features. It is literally a dummy site where you cannot sell, advertise on. Nor can you host it online by linking a domain to it.

Shopify believes that "nothing in life is for free" . And so, it gives you only a 14-day trial run.

E-Commerce plans

Wix offer 3 options

• Business basic- $23/month

• Business Unlimited-- $27/month

• Business VIP-$49/month

The differences in these plans are in the storage, bandwidth, access to apps, video time, and support.

Wix also has an Enterprise plan aimed at Jumbo businesses and the Corporate leaders. This end-to-end business solution stands at a whopping 500/month.

Shopify has 4 tiered options

• Shopify Lite- $9/month

• Basic Shopify' - $29/ month

• Shopify - $79/month

• Advanced Shopify- $299/month

• Shopify Plus - $2000/month but negotiable.

Here even the cheapest plan on Shopify can give you a fully-functional e-com website. It even allows you to sell here through your Facebook Page. It allows you to use Shopify at a physical store to sell and manage its inventory. With  this plan, you can even link a blog post or website to your Shopify site using its Buy button.

When it comes to the advanced plans, their features are all similar except for some little differences. Factors like shipping costs, advanced reporting, use of gift cards vary. POS usage is available only for higher plans.

Shopify Plus is the best for E-commerce at the Enterprise level. It allows you to automate many e-com processes using Shopify Flow. This WorkFlow Builder helps you to automate event-based actions.  It might seem high-priced but the cost is totally worth it. Pepsico and Unilever who use this can vouch for that.

Transaction Fees and Credit Card Rates on Wix and Shopify

On Shopify Payments or Wix Payments, there are no transaction fees. But if you use a 3rd party gateway, Shopify charges slightly higher than 2% for each transaction. For credit card payments, Shopify does charge a small fee to cover the risks. But again this is waived off if you use Shopify payments.

To sum up, on the pricing front. Shopify offers much more for the price you pay than Wix.

Shopify Vs Wix Comparison Table

Shopify Wix
Best feature Built for e-commerce User friendly
Readymade templates 100+ 500+
Product presentation Video, 3D & AR support Video support
Shipping Support Great Average
Dropshipping Support Good Limited scope
POS functionality Global Local
Multilingual Dedicated URL for each language Same URL for all languages
Multicurrency Automatic conversion Not fully supported
SEO Fully responsive with AMP Inadequate
Multichannel integration Available Not available
Mobile indexing Excellent Poor
Average site loading time 1-4 sec 9 sec
Analytics and reporting Advanced Basic
Help & support Excellent Good
Pricing Slightly expensive More budget friendly

The Final Verdict on Shopify and Wix

Wix is user-friendly and fun to work due to its drag and drop facility. But it is more apt to handle small boutiques or online stores.

But if you are looking at a robust and consistent platform for ecommerce site building, then you can blindly trust Shopify. For broad-based corporate businesses that have several products or span several counties, Shopify is the choice.

Shopify is a dedicated Ecom Site builder. All its features are aimed at making your online store function in a smooth and flawless manner. Every aspect of ecommerce and all your online business needs are thought of and catered to by Shopify instantly.

Shopify leaves you with no cause for complaint on any account in ecom site maintenance. Shopify is not only professional but worth every penny you pay.