Overview

Your Shopify store is up and running and your marketing activities are in full swing. Chances are that your prospects are looking at your ads. They are also interacting with them, but not enough to convert into customers. Or it’s likely that you have to reach out to an existing customer. That’s because it’s time he made that next purchase.

In situations like these and more, you need to set up an e-commerce retargeting process. Ecom retargeting is when you use automated ads (most often, those that are personalized) on external domains. This is to engage with prospects or even clients who have left your Shopify e-commerce store. Below are the two types of audiences you could retarget:

  1. Web Visitors - These are people who come to your online store, accept browser cookies, browse but do not buy your products yet, and leave your website. One of the best use cases here would be that of retargeting after cart abandonment.
  2. Customers - These are people who have purchased your products in the past. You can retarget them in order to upsell. Given that you have their email IDs already, you can easily retarget them with specific ads.

If you own a Shopify online store and are looking to use retargeting ads for your business, you have a tonnes of option with regards to retargeting apps. We’ll review seven of those apps in this blog.

7 Best Retargeting Apps for Shopify

1. Shoelace: Ads & Retargeting

Shopify Shoelace: Ads and Retargeting App is one of the quickest and most comprehensive ways of getting around to do retargeting on social media. This is specially true for Facebook ads and Instagram ads.

It brings together the power of automation with insights (culled out of human expertise) from thousands of digital marketing campaigns. It helps personalize the experience of your audience (whether customers or prospects) across the entire customer journey. In the process, long-term relationships are built with your customers. You don’t have to worry about managing tracking pixels and audiences.

In fact, once deployed you’ll see that your ROAS (return on ad spend) goes through the roof. Especially, when combined with tools such as Yotpo, it gives a great boost to your sales by improving the trust of the buyer at the right time. For those who might not know, Yotpo is an e-commerce marketing platform well-known for it’s visual UGC(User Generated Content) service.

Interestingly, when integrated with Yotpo, Shoelace allows you to build dynamic product ads with user reviews.

Features:

  1. Automation's - Shoelace’s technology lets empower Shopify online stores to re-engage market segments seamlessly through marketing automation.
  2. Journeys - A sequence of ad experiences that are used progressively different, similar to an email nurture stream.
  3. Integrations - It also works well with tools such as Klaviyo, Smile, Foursixty, Okendo, Backinstock and more.

Price: Starts at $79/month

Shopify App Store Rating: 4.5

2. RetargetApp by Ad Intelligence Inc

RetargetApp for Facebook retargeting ads is an incredibly powerful tool for Shopify store owners  Especially true if you have an audience of over 3K per month. It promises a 6x ROAS and sales through fully automated retargeting on Facebook and Instagram. It’s simple to set up.

The process of setting up the Facebook Pixel, integrating the Product catalog, and creating the ad, is a breeze. Fortunately, it goes beyond just retargeting. It helps with customer acquisition and abandoned cart recovery. They claim that this new customer acquisition comes with a 3-5 X ROAS.

RetargetApp works well with a lot of complementary products. These include and are not limited to Smile, PushOwl Push Notifications, Klaviyo, Privy Exit Pop ups, Yotpo Product reviews etc.

Price: Starts at $19/month with a 14 day free trial

Shopify App Store Rating: 4.5

3. AdMonks Automated Retargeting by AdMonks

AdMonks Automated Retargeting App is an incredible solution to retarget prospects. These prospects may be classified under various different segments and can be exposed to personalized ad creatives.

Interestingly, using this app and it’s Pixel AdBlock feature, you can even target users who have employed Adblockers in their browsers. You can add products they have left behind in neat slideshows.

These tend to remind them to come back. Moreover, it allows you to add customer reviews to ads that serve as social proof. Then, these ads persuade the visitors to come back and buy the product. Thus, you don’t need to add any additional tools for this purpose.

AdMonks Automated Retargeting works well with a lot of apps such as Loox, Facebook and Instagram.

Price: Free to Install

Shopify App Store Rating: 4.4

4. Ako Retargeting Facebook Ads by AkoHub

Ako Retargeting App is an official Facebook Marketing Partner (FMP). It offers advanced Facebook and Insta retargeting options. It integrates on a few clicks without any need for coding and helps develop funnels or retargeting journeys for dynamic ads.

It offers rich-media ad formats such as collections, slideshow videos, carousel etc. This is because it is integrated very well with the Facebook Ads Manager So much so that the data from the Ad Manager comes through clearly in this app’s dashboard.

Their real-time dashboard is powerful. The interface is similar to the Facebook Ad manager for ease of use. This also allows you to pick the placements for Desktop and Mobile feed, Instagram feed, Audience network, Facebook messenger etc.

Ako Retargeting works well with Facebook and Instagram.

Price: Free plan available

Shopify App Store Rating: 4.8

5. Google Retargeting Ads by Rontar Group OU

Google Retargeting Ads is a one of a kind Shopify-only app for retargeting on Google ads. It’s got a 'free forever' pricing plan which offers 1000 ad impressions per month. This app offers both native ads and retargeting options. The native ads have the benefits of being cheaper than other ads and with a high CTR(Click-Through Rate) on average.

The ads are shown across the Google DoubleClick Ad Exchange which ensures quality. In fact, running retargeting ads on the app is also very easy and configuration takes only a few clicks. Their partnership with OpenX and DoubleClick brings access to a lot of websites to enable a high conversion rate.

Price: Free plan available

Shopify App Store Rating: 4.4

6. ReConvert Upsell & Cross Sell by StilyoApps

This is one of the best Shopify apps and is your answer to designing and optimizing thank you pages for retargeting ad campaigns. As the name suggests, it lets you customize your Thank You page to cross-sell and upsell smartly at the time of checkout.

Most online stores try to engage their audience using Email, Social channels, SMS/Whatsapp marketing etc. However, this app nips it in the bud. Using ReConvert, you will avail features such as personalized product recommendations, birthday collector (a great occasion for upsell), order tracking with 17track, display reviews from Loox, Stamped, Judge.me and more.

ReConvert Upsell & Cross Sell works best with Kit, Shopify Flow, PayPal, Shopify Payments, AfterPay, Sezzle, Klarna & Stripe.

Price: Free plan available

Shopify App Store Rating: 4.4

7. Exit Intent & Messenger Popups by Optimonk

This app created by OptiMonk is useful to capture the attention of visitors using exit-intent popups. It has a tonne of useful features including onsite retargeting for email list building. The idea is to open a pop-up as soon as the visitor is about to leave the website to drive immediate sales and reduce shopping cart abandonment.

It’s like another opportunity at a sales pitch to convince the website visitors. It’s important to build email lists by collecting the email IDs of visitors, and this app has a powerful built-in infrastructure for the purpose.

Price: Free plan available

Shopify App Store Rating: 4.6

Conclusion

For retargeting on your Shopify store, it's best to use a combination of apps. These should be relevant to the channels that seem to historically work for your business. Nevertheless, most apps have a free trial or a free plan. You could go ahead and try out some of these apps to get a sense of what you are comfortable with. Remember the parameters to go by - ease of use and ROI(Return On Investment) generated.